To learn more about the power of BLUE OCEAN STRATEGY, visit. Consider this your guide to creating uncontested market space-and making the competition irrelevant. This expanded edition includes:Ī new preface by the authors: Help! My Ocean Is Turning RedUpdates on all cases and examples in the book, bringing their stories up to the present timeTwo new chapters and an expanded third one-Alignment, Renewal, and Red Ocean Traps-that address the most pressing questions readers have asked over the past 10 yearsĪ landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"-untapped new market spaces ripe for growth.īLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W.
Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. The global phenomenon that has sold over 4 million copies, is published in a record-breaking 47 languages and is a bestseller across five continents-now updated and expanded with new content.
RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER
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